Niche/keyword research is the foundation of any good online marketing strategy. It's the gas for your tanks and the soldiers for your armies. One of the many things that niche research can tell you is whether a niche is profitable or not. Here are some signs that it's probably not, most of which deal with Adwords.
It has very few Adwords ads. Three Adwords ads are a pretty bad sign–two is death. Some people won't even consider a market that only has four or five. Why is this?
Profitable niches usually attract the kind of people who know how to make money! Sure, plenty of people make money online without ever touching Adwords. But plenty of people use this ad network, too–and many of them know how to make money.
Of course, you might have also discovered an under saturated niche or sub-niche. The best way to tell is to track the advertisers over 14 days or so. If you see any that are still around, then you might have stumbled upon an undiscovered niche. But you won't know for sure until you see if
It only has merchant ads and/or Ebay ads. In the case of a merchant, either the demand isn't enough for affiliates to make money, or else the merchant has a crappy affiliate program. In either case, you probably don't want to affiliate market in that niche. But if you can set up a merchant program yourself, then more power to you!
What about Ebay ads? Ebay can be a real online money maker, right?
Sure, but if that's all (or half) of what you're seeing, that's not a good sign. It means nobody is making profit on new product of that kind. It also means that the market has already been explored and that's the only thing that's been found profitable.
Keep in mind that eBay affiliates receive about thirty dollars per free sign-up. So they may not even be hoping to make money off the product so much as the sign-up commission. Which means it's very possible that even used product on Ebay isn't profitable. Which means you should stay out of that market!
Adwords costs are low. This isn't a definite sign–in fact it might mean you have stumbled on an under-marketed niche. More likely than not it means that the niche is low-profit.
This sign alone doesn't mean an unprofitable portion of a market. Combined with the signs above, though, it probably does.
Of course, the only final litmus test of any niche is to run a campaign and see what it gets you. The only downside of this is the cost of your time, money, and other marketing resources. So if you're not big on spending your resources where they might not pan out, use this checklist above to stay in profitable niches!
Your Niche is it Profitable – How to Know to Keep Out (or Get Out) of A Niche
Niche/keyword research is the foundation of any good online marketing strategy. It's the gas for your tanks and the soldiers for your armies. One of the many things that niche research can tell you is whether a niche is profitable or not. Here are some signs that it's probably not, most of which deal with Adwords.
Profitable niches usually attract the kind of people who know how to make money! Sure, plenty of people make money online without ever touching Adwords. But plenty of people use this ad network, too–and many of them know how to make money.
Of course, you might have also discovered an under saturated niche or sub-niche. The best way to tell is to track the advertisers over 14 days or so. If you see any that are still around, then you might have stumbled upon an undiscovered niche. But you won't know for sure until you see if
It only has merchant ads and/or Ebay ads. In the case of a merchant, either the demand isn't enough for affiliates to make money, or else the merchant has a crappy affiliate program. In either case, you probably don't want to affiliate market in that niche. But if you can set up a merchant program yourself, then more power to you!
What about Ebay ads? Ebay can be a real online money maker, right?
Sure, but if that's all (or half) of what you're seeing, that's not a good sign. It means nobody is making profit on new product of that kind. It also means that the market has already been explored and that's the only thing that's been found profitable.
Keep in mind that eBay affiliates receive about thirty dollars per free sign-up. So they may not even be hoping to make money off the product so much as the sign-up commission. Which means it's very possible that even used product on Ebay isn't profitable. Which means you should stay out of that market!
Adwords costs are low. This isn't a definite sign–in fact it might mean you have stumbled on an under-marketed niche. More likely than not it means that the niche is low-profit.
This sign alone doesn't mean an unprofitable portion of a market. Combined with the signs above, though, it probably does.
Of course, the only final litmus test of any niche is to run a campaign and see what it gets you. The only downside of this is the cost of your time, money, and other marketing resources. So if you're not big on spending your resources where they might not pan out, use this checklist above to stay in profitable niches!
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